Branden Scheel is a professional triathlete, endurance coach, and the founder of Branden Scheel Racing. His passion for endurance sports began with running, where he competed at the NCAA Division I level for North Dakota State University. After several years of collegiate running, Branden transitioned to triathlon, quickly finding success in the sport and developing a passion for helping others pursue their own endurance goals.

In his first Ironman 70.3, Branden finished 2nd overall in the amateur field. Over the next four years, he earned multiple top-five overall finishes and two overall amateur victories before making the jump to professional racing. Since turning professional, he has continued to develop as an athlete, embracing the challenges, lessons, and opportunities that come with competing at the highest level of the sport.

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Beyond racing, Branden has spent more than a decade coaching endurance athletes, with extensive experience in triathlon, running, and cycling. He has worked with athletes across the entire spectrum, from first-time triathletes and runners to Ironman finishers, Kona qualifiers, All-Americans, and athletes pursuing ambitious performance goals. His coaching philosophy centers on building individualized, data-driven training while creating an environment where athletes feel supported, challenged, and empowered to grow. He believes that great coaching is about far more than finishing times. It is about developing confident, resilient athletes and helping people discover what they are capable of achieving.

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Branden also specializes in bike fitting and aerodynamics, combining his experience as a professional triathlete with his technical background to help athletes improve their comfort, efficiency, and performance on the bike. Through his work with Scheel Speedworks, he continues to explore the intersection of athlete development, equipment, and performance optimization.

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Whether you are preparing for your first triathlon, chasing a personal best, working toward a world championship qualification, or simply looking for a community that will support you along the way, Branden is passionate about being part of that journey. His mission is to help athletes of all abilities become better versions of themselves, both in sport and beyond it.

No matter the distance, no matter the speed, Branden believes every athlete deserves personalized coaching, a supportive community, and the opportunity to pursue their goals with confidence.