Passionate About YOU!
Finding Inspiration in Connection
Our mission at Branden Scheel Racing, is to be the absolute best endurance coaching community in the eyes of our clients and team members. We strive to grow ourselves so we can grow others—delivering exceptional coaching through humility, curiosity, and relentless pursuit of knowledge.
We empower athletes by building trust, asking better questions, and creating a coaching experience rooted in continuous improvement and personal connections you will not find anywhere else. By partnering only with the top brands and providing every resource an athlete could need, we offer a true one-stop coaching program—an environment where every athlete can thrive and reach their fullest potential.
Our Vision
We envision a coaching culture where the athlete experience is deeply personal and always comes first. At Branden Scheel Racing, we meet athletes of all levels where they are—delivering individual attention, support, and coaching that adapts to their unique goals, challenges, and lives.
Our coaches lead with vulnerability, learn without limits, and rise together.
By setting aside ego and committing to growth, we aim to redefine what world class triathlon coaching looks like, and provide that world class experience to all levels of athletes: one athlete, one breakthrough, one relationship at a time.
